CHARLY launches 2025 Heritage Collection celebrating Mexico’s football and culture
Mexican brand CHARLY has unveiled its 2025 Heritage Collection, a stylish homage to both the country’s rich footballing history and its broader cultural roots.
-->Mexican brand CHARLY has unveiled its 2025 Heritage Collection, a stylish homage to both the country’s rich footballing history and its broader cultural roots.
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The capsule features four football-style jerseys paired with matching caps, each brimming with symbolism.
-->The capsule features four football-style jerseys paired with matching caps, each brimming with symbolism.
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The first shirt arrives in green with red and white trim, an unmistakable nod to the Mexican flag and the national team’s kits. A sleek black-and-gold design and a crisp white-and-wine-red jersey recall Mexico’s classic away kits, while the warm wine-and-gold shirt harkens back to the era before El Tri switched to green home kits in the late 1950s.
-->The first shirt arrives in green with red and white trim, an unmistakable nod to the Mexican flag and the national team’s kits. A sleek black-and-gold design and a crisp white-and-wine-red jersey recall Mexico’s classic away kits, while the warm wine-and-gold shirt harkens back to the era before El Tri switched to green home kits in the late 1950s.
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All four feature a prominent Quetzalcoatl, the feathered serpent deity of Aztec mythology, and a subtle Aztec-style motif running down the front three stripes – a nod to Mexico’s ancient history.
-->All four feature a prominent Quetzalcoatl, the feathered serpent deity of Aztec mythology, and a subtle Aztec-style motif running down the front three stripes – a nod to Mexico’s ancient history.
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Completing the design, “MEXICO” is printed boldly on the back, driving home the message of cultural pride.
-->Completing the design, “MEXICO” is printed boldly on the back, driving home the message of cultural pride.
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CHARLY’s Sports Marketing Director, Mauricio Rodríguez Vallejo, explained: “We wanted to share the rich culture of Mexico beyond the stereotypical depictions in hopes it will resonate with Mexicans, Mexican Americans, and those deeply entrenched in football culture.”
-->CHARLY’s Sports Marketing Director, Mauricio Rodríguez Vallejo, explained: “We wanted to share the rich culture of Mexico beyond the stereotypical depictions in hopes it will resonate with Mexicans, Mexican Americans, and those deeply entrenched in football culture.”
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Available now via select US retailers including Dick’s Sporting Goods, the Heritage Collection certainly achieves that mission.
-->Available now via select US retailers including Dick’s Sporting Goods, the Heritage Collection certainly achieves that mission.
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READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN
-->READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN
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